Jake Horn has 19 years of technology and management experience spanning industries such as financial, commercial real estate, insurance, construction, internet, manufacturing, distribution, and energy. He is experienced in CRM solution implementation, business analysis, project/program management, team leadership, architecting custom software solutions. Jake is specialized in CRM technologies and possesses knowledge and experience in all stages of the Systems Development Life Cycle (SDLC). When working with clients, Jake focuses on advising in both a technical and managerial capacity. He strives to work closely with his clients to understand their short and long-term goals and to apply technology in a way that provides maximum value based on those goals. Prior to Trustantial, Jake was a Principal and CRM Practice Leader at Pariveda Solutions, a Technical Sales Consultant at Ascendix Technologies, founded the CRM consulting practice and held management team positions with Quest Business Solutions, and held consulting positions with Sage Software Professional Services. He also has spoken at many educational events regarding CRM technologies and architecture. Jake graduated from Texas A&M University with a Bachelor of Business Administration in Information and Operations Management. Outside of work Jake enjoys golf and watching Texas A&M football.