Data as a Service (DaaS): What is Driving the Exponential Growth?

We live in the as-a-service society, and this concept is driving growth for businesses of all sizes.  But what are the factors contributing to the growth of a specific segment of this industry, Data as a Service?  Trustantial, whose goal is to keep you informed of the latest updates in the cloud and as-a-service industries; would like to share with you the importance and factors fueling Data as a Service’s exponential growth.

What is Driving Companies to Cloud based Databases?

Apart from the efficiencies and advanced capabilities offered by the cloud over that of traditional databases, public cloud technologies offer the following benefits: Elastic scalability, universal network accessibility, integration with mobile platforms, pay-per-use efficiencies, avoidance of capital costs, and the ability to work with widely scattered structured and unstructured data (that is, big data).

Therefore, companies have been migrating en masse to cloud-based databases, aka data-as-a-service — one that seems to have escaped notice perhaps because it seems such an obvious step to take. The cloud is just too valuable, too fast, and too compelling.

The key initial driver is the move to single-purpose databases. Their use in the public cloud is largely driven by small, tactical enterprise IT projects that end up using database-as-a-service providers out of sheer need for the technology, as well as limited budgets. Because these databases are single-purpose, it’s easier for IT to address security and compliance issues related to cloud deployment, because the footprint of the effort is both smaller and clearly delineated.

Cloud-based database vendors are regularly adding features and becoming better at handling prime-time business. Even with the almost knee-jerk concerns around security and compliance at many IT organizations when it comes to the public cloud, soon it will be difficult to avoid the advantages offered by databases in public clouds. Already, the Oracles and IBMs are no longer the first place you seek to do a new database effort in.

What is Accelerating Data as a Service Growth?

Two significant developments are driving a rapid acceleration in the growth of DaaS:

  • Many startup database technology vendors are providing single-purpose databases. They do one or two things really well, such as transaction processing or analytics. Typically, these startups have a data-as-a-service offering, in addition to an on-premises version, that makes it easier and cheaper to try it out — and to keep using it once proven.
  • Most enterprises are moving to the use of complex database tools, whether the databases reside on site or in the cloud. The data-as-a-service option lets them both test these out more easily and avoid the upfront capital costs and deployment effort, a fundamental advantage of any cloud service.

Special thank you to David Linthicum of InfoWorld in his article “Why data-as-a-service has taken off so fast.

Still have questions? Contact us.

Trustantial is a full-service technology consulting firm focused on providing mid-market and enterprise customers with technology solutions that accelerate their business. We focus on industry leading cloud, ERP and CRM solution implementation and integration. Our strong business acumen and technology capabilities allow us to create long-term relationships with our clients.

Still have questions? Contact us.

Trustantial is a full-service technology consulting firm focused on providing mid-market and enterprise customers with technology solutions that accelerate their business. We focus on industry leading cloud, ERP and CRM solution implementation and integration. Our strong business acumen and technology capabilities allow us to create long-term relationships with our clients.