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CRM

Why is CRM So Da*n Hard?

On April 18th, Jake Horn, a Partner at Trustantial who spearheads the CRM Practice of the business, provided a detailed synopsis on why Customer Relationship Management

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CRM

I Think A CRM Change Would Do You Good

As the wise Sheryl Crow sings in her 1996 anthem, “I think a change would do you good.”

Change. People hate it. Literally abhor it. And this resistance to change manifests itself in many ways. Change,

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CRM

Netflix & CRM

What is the #1 new lazy-person activity that is on everyone’s mind after a long day at the office? Netflix and Chill….duh! It puts a smile on my face Monday thru Thursday whenever I think about

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CRM

Sales & CRM: It Takes Two to Tango

Sales is to Customer Relationship Management as Peanut Butter is to Jelly; the two go hand in hand and work together oh so magically between two slices of bread. Just like a tasty PBJ, strong customer

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